Doha, October 05 (QNA) - Qatar Tourism Authority (QTA) is to kick-off a promotional roadshow across Asia beginning next Saturday. QTA and leading members of the tourism industry will travel to Asia to strengthen ties and boost awareness of Qatar's tourism offerings to professionals in the travel trade.
The cities on the roadshow include Seoul, Hong Kong and Kuala Lumpur, with the campaign finishing just before ITB Asia in Singapore.
Ahmed Al Nuaimi, Chairman of QTA, said: "Qatar is looking for raising its presence in the Asian market through participation in annual exhibitions and other tourism exchanges, which reflects the importance of attracting this market for inbound tourism.
The campaign in Asia is well timed as it takes place a few months ahead of the Asian Cup 2011, which will take place in January in Doha, allowing for visitors to schedule their travel itinerary well enough in advance."
The Asian roadshow comes on the back of a successful tour which took place in Europe earlier in the year. The slogan of the campaign, "Experience 48 hours in Qatar: Our Business is Your Pleasure", embodies the mission to promote Qatar as destination for meetings and incentive travel, as well as stopover travel on long haul flights between Asia and Europe or the Americas.
The roadshow is a new initiative launched by QTA to promote Qatar as a premier business and upscale leisure destination to MICE (meetings, incentive, convention, exhibitions) professionals. (QNA)
Doha, October 05 (QNA) - Qatar Tourism Authority (QTA) is to kick-off a promotional roadshow across Asia beginning next Saturday. QTA and leading members of the tourism industry will travel to Asia to strengthen ties and boost awareness of Qatar's tourism offerings to professionals in the travel trade.
The cities on the roadshow include Seoul, Hong Kong and Kuala Lumpur, with the campaign finishing just before ITB Asia in Singapore.
Ahmed Al Nuaimi, Chairman of QTA, said: "Qatar is looking for raising its presence in the Asian market through participation in annual exhibitions and other tourism exchanges, which reflects the importance of attracting this market for inbound tourism.
The campaign in Asia is well timed as it takes place a few months ahead of the Asian Cup 2011, which will take place in January in Doha, allowing for visitors to schedule their travel itinerary well enough in advance."
The Asian roadshow comes on the back of a successful tour which took place in Europe earlier in the year. The slogan of the campaign, "Experience 48 hours in Qatar: Our Business is Your Pleasure", embodies the mission to promote Qatar as destination for meetings and incentive travel, as well as stopover travel on long haul flights between Asia and Europe or the Americas.
The roadshow is a new initiative launched by QTA to promote Qatar as a premier business and upscale leisure destination to MICE (meetings, incentive, convention, exhibitions) professionals. (QNA)
